Self-Guided Class: Craft Blog Tune-Up
Do you wish your blog were prettier, or had more readers?
Do you wish it were doing more to help you market your crafty business?
Do you want to turn your blog into a crafty business?
Craft Blog Tune-Up is a great place to learn how to bump your blog up to the next level.
Note: This is a self-guided class. If you'd rather do your learning in a group of like-minded crafters, I also offer this class as an interactive group session from time to time.
Here's what this self-guided class covers:
Week One: How Your Blog Reads
• What are people looking for when they read your blog? And what are they seeing there now?
• Easy ways to make your blog more "scannable" in a crowded blogosphere, so it gets read more often
• Techniques for making your blog posts more memorable - and more share-able
• Adding more lasting value to your blog posts
• How to keep your blog post ideas and pictures flowing during those busy weeks
• How what you write about leads people to what you sell
Week Two: How Your Blog Looks
• Simple techniques to turn blah blog photography into gorgeous blog photography
• Easy ways to customize a blog template so it reflects your personality
• Creating and installing a custom header on your blog
• Making your blog sidebars work harder to engage your readers
• Installing social media share buttons
• How a reader's eye flows through your blog - and how to direct that eye to what you want it to see
• How do people with RSS readers see your blog?
Week Three: How Your Blog Engages & Sustains
• Simple ways to use blog comments to bring new readers to your blog
• A surprising trick for bringing people to your blog: links
• Drawing more comments from your readers
• Craft-Alongs, Link Parties, Blog Carnivals, Blog Hubs and other ways to attract new readers
• Getting your work featured on craft websites
• What do you want out of blogging? What is your "payment?"
What to Expect from Class
• The class is divided into four sections. Working at a comfortable pace, it should take you about 2-3 weeks to complete them all. However, you can really take as much or as little time as you need – no pressure!
• All of the content is in this class tightly focused to the specific needs of craft-bloggers. It will help you see your blog with fresh eyes - and turn it into a lovely and well-loved member of the blogosphere.
• You're also welcome to email the instructor at any time with questions, and get a prompt, personal response.
Here's what some past students have said about this class:
"As a beginner blogger I learned so much from taking this course that I don't think I could have learned anywhere else. It especially helped that the class focused on craft blogging but the content was still flexible enough that you could apply it to any subject. Plus all the lessons and content were structured in a way that I was able to learn quickly and efficiently and apply the lessons right away as I blogged. Also, since taking the course, I now select topics for my blogs and write posts in a way that is much more relevant and useful for my target audience, for example, providing more tutorials. Most importantly, in addition to tools and resources, this class provided me with an increased motiviation to blog even more!" - Melanie Yugo, spin off stuff
"The lesson that was most valuable to me is to always keep in mind my blogging goal. Sometimes when we blog, we use it more as a diary than as a communication tool. If that's what you want in your blog, that's fine. But when you want to establish a web presence for purposes of sharing and learning about craft and art, and/or for creating a brand for your products, Diane really keeps you on track as far as how you present yourself to readers." - Chris Miser, Prismtrail!
About the Teacher
Diane Gilleland is a craft blogger and podcaster in Portland, Oregon. In 2005 she started CraftyPod.com, which she turned into a full-time crafty writing and teaching career. She has written for magazines and websites including CRAFT, MAKE, Craft Stylish, and Sew Beautiful. Her ebooks have helped crafters around the world make better use of the internet for marketing their small businesses.
If you're ready to give your craft blog a tune-up, just click the button below to register!
When you sign up for the class, you'll receive an email with further instructions.
